lundi 3 novembre 2014

Levels Of Voice Over Commercials

By Roseann Hudson


Many people have vocal talents that could serve them well as a career choice. Perhaps it is a speaking timbre that is soothing, captivating, or alluring enough to command an audience, or maybe they simply have a very unique sound. For these individuals, working in voice over commercials, a field that is actually rather diverse, just may be the perfect option.

For this career path, vocal talents are utilized to entertain, share information or to sell and promote services, ideas or products. Here, an actor's body and face are of little consequence as it is only their sound that is utilized in the spot. Their goal is to effectively convey the ambiance, emotion and overall intended impression of a script provided by the client using just their power of speech.

There are quite a few circumstances and situations in which the performed pieces might be aired. The two most commonly recognized are those used in radio spots and those that provide the audio for television clips. However, they are also heard in the ads that appear on websites, prior to a movie being played and also while one is on hold during a phone call, just to name a few.

Not everyone is suitable for this job as there are certain qualities they must possess and particular skills that must be mastered. The obvious requirement would be vocals that translate well when recorded, because though someone may sound great while talking, not everyone sounds the as good on electronic devices. One must also be able to speak clearly, even when using a pronounced accent of any sort.

It is often a mistaken belief that only people with amazing voices can make it in this field. The truth is that just as visual casting calls for many different looks depending on the role, the same goes for auditory spots, which will require many varied sounds. It is important that interested individuals has proficient acting skills because they will have to make pictures and set atmospheres with just their words.

The three main categories to this genre are animation, narration and commercial work. The branch of this trio that deals with advertising is then split into the levels of national, regional and local. One is no more important than the other, though they each come with different employment requirements and varied pros and cons.

Local level jobs usually include doing spots that will be aired just within a generalized area for clients such as car dealerships and privately owned businesses. Regional gigs are those that usually require the actor to work out of a large city and deals with ads that will be shared over multiple closely positioned broadcast zones. National positions are heard throughout a country and are commonly based in major metropolises and often call for union membership.

Generally speaking, all levels will require the same basic protocols in order for an actor to gain employment. The first thing most do is hire coaches to help fine tune and improve their vocal techniques and acting skills. A quality resume' and professional grade demo tape are necessary as copies of each should be submitted at all casting calls and to all advertising agencies that meet one's criteria.




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