One of the most popular moves in the business world, particularly entertainment, is the creation of original content. Anyone that's a fan of Netflix or Amazon Prime, just to name a few examples, will agree. Did you know, though, that LinkedIn might be making its own push into original content soon? For those that don't know the details, here are just a few of the most important ones, courtesy of your local Long Island advertising agency.
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
If you were to ask Long Island advertising agencies about original content, they would be able to attest to its value. In recent years, Netflix has been able to define itself by the programs that can't be seen anywhere else. "Daredevil," "Stranger Things" and "GLOW" have become some of the more popular shows that the aforementioned streaming service brought to the masses. According to companies like fishbat, if content performs, the places that distribute it benefit.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
At the Information Subscriber's Summit in San Francisco, LinkedIn CEO Jeff Weiner said that the social media network is open to new, original video content on its platform. He mentioned that shows that were similar to "Shark Tank," which is on ABC, could do very well on LinkedIn given the content of said program and what LinkedIn's user base desires. This is just one example, but it certainly lends itself to a number of opportunities.
It's easy to see why this news would garner attention, but it's not like LinkedIn hasn't used video content before. In August, users on this social media network were allowed to record and post videos on their own feeds. Video is perhaps the most engaging form of content in the world, so it would make sense for LinkedIn to bring this feature to the forefront. One could make the argument, then, that the move to original content and programming would be the next logical step.
If you were to ask Long Island advertising agencies about original content, they would be able to attest to its value. In recent years, Netflix has been able to define itself by the programs that can't be seen anywhere else. "Daredevil," "Stranger Things" and "GLOW" have become some of the more popular shows that the aforementioned streaming service brought to the masses. According to companies like fishbat, if content performs, the places that distribute it benefit.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
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If you'd like more information regarding LinkedIn and other social media networks, go to fishbat now.. Unique version for reprint here: Linkedin Original Content & Important Details From Long Island Advertising Agencies.
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