Excellent copy is essential for any kind of marketing or promotional material, no matter whether you sell construction materials or legal services. However, not just anybody can create copy that will entice customers. You need someone with special copywriting skills and expertise. A freelance copywriter can help you but you need to choose the right person for the job or you'll waste time and money.
There are several websites where you can outsource almost any kind of project to a freelancer. Freelance workers from all over the world use these sites to look for projects that they'd like to work on. The advantage for you as an employer is that you can find the best person for the job, even if that person lives in Kathmandu.
One way to get the best freelancers to respond to your advertisement is to know how to describe the project. Be clear about exactly what you want and what skills or knowledge you need the freelancer to have. If you want the text to be in a language other than English, place your advertisement in that language to ensure that those who respond really can speak, read and write the language. Also find out what market-related fees for the job would be because good freelancers won't apply for a job that pays far too little.
You'll probably be inundated with proposals, so you'll need to create a shortlist of likely candidates. Start by checking the grammar, spelling and general writing style of each proposal, because this can give you an idea of the applicant's writing abilities. Professionals will write personalized proposals rather than using a generic template and they'll usually quote within the range of the market rate. They'll also be realistic about the time they'll need for the project.
Some people only look at the nationalities of potential freelancers and base their decision on this. However, just because someone's profile says they live in an English-speaking country doesn't mean that they'll be a good writer or even speak English. There are many excellent English writers living in other countries too, from Guatemala to Thailand, and most won't mind providing you with a sample of their writing.
A step that will require some time but is essential is to look at the profiles of the possible candidates. If you can barely understand the way they describe themselves, you probably won't understand the way they describe your product either. Their portfolio may give you insight into the style in which they write while their resume should tell you more about their education, their work experience and any special expertise they might have, such as knowledge about computers.
Freelancing job sites normally allow employers to review the freelancer's work. Read some of these reviews rather than simply looking at the overall rating the person scores. The negative reviews are especially useful for identifying potential issues, such as poor communication or missed deadlines. You'll also get a sense of the freelancer's level or professionalism and their personality by reading how they react to negative reviews.
Allocating that first project to a specific freelancer is a gamble. This is why it's a good idea not to wait until the last minute to find someone. Instead, build in some extra time in case you need to have the job edited or even allocated to another copywriter.
There are several websites where you can outsource almost any kind of project to a freelancer. Freelance workers from all over the world use these sites to look for projects that they'd like to work on. The advantage for you as an employer is that you can find the best person for the job, even if that person lives in Kathmandu.
One way to get the best freelancers to respond to your advertisement is to know how to describe the project. Be clear about exactly what you want and what skills or knowledge you need the freelancer to have. If you want the text to be in a language other than English, place your advertisement in that language to ensure that those who respond really can speak, read and write the language. Also find out what market-related fees for the job would be because good freelancers won't apply for a job that pays far too little.
You'll probably be inundated with proposals, so you'll need to create a shortlist of likely candidates. Start by checking the grammar, spelling and general writing style of each proposal, because this can give you an idea of the applicant's writing abilities. Professionals will write personalized proposals rather than using a generic template and they'll usually quote within the range of the market rate. They'll also be realistic about the time they'll need for the project.
Some people only look at the nationalities of potential freelancers and base their decision on this. However, just because someone's profile says they live in an English-speaking country doesn't mean that they'll be a good writer or even speak English. There are many excellent English writers living in other countries too, from Guatemala to Thailand, and most won't mind providing you with a sample of their writing.
A step that will require some time but is essential is to look at the profiles of the possible candidates. If you can barely understand the way they describe themselves, you probably won't understand the way they describe your product either. Their portfolio may give you insight into the style in which they write while their resume should tell you more about their education, their work experience and any special expertise they might have, such as knowledge about computers.
Freelancing job sites normally allow employers to review the freelancer's work. Read some of these reviews rather than simply looking at the overall rating the person scores. The negative reviews are especially useful for identifying potential issues, such as poor communication or missed deadlines. You'll also get a sense of the freelancer's level or professionalism and their personality by reading how they react to negative reviews.
Allocating that first project to a specific freelancer is a gamble. This is why it's a good idea not to wait until the last minute to find someone. Instead, build in some extra time in case you need to have the job edited or even allocated to another copywriter.
Aucun commentaire:
Enregistrer un commentaire