dimanche 21 décembre 2014

How To Ensure You Practice Sustainable Digital Printing

By Stacey Burt


Environmental concerns have been a trend in the last decade or so, given the very real effects of environmental degradation. These cannot be ignored since they have caused unforeseen changes in climate and natural weather patterns. Printing firms have joined other corporates in adopting measures to produce environmentally friendly products and services such as sustainable digital printing.

Digital printing can be expressed as the transfer of a digitalized media from a storage device directly into various forms of media directly. This process has eliminated the need for rudimentary extras such as printing plates, repulsive oils and the rubber blankets used in the older lithographic and letterpress systems such as offset printing.

Digital printing is built around the core idea of environmental sustainability, and the use of Eco-friendly materials. The culmination of these products and processes has had the name Green printing coined to wrap them all up. There has also been advancement in the desktop printing sphere as this form of printing for personal and home uses relies on laser and/or ink-jet printers.

Among the basic things to ensure you do so as to support sustainable printing in this digital age is to ensure you use newer printing stationery. The stationery should be recyclable, biodegradable and easily renewable. Such include vegetable inks, proper printers, and recyclable paper, all produced in areas that promote safety and Eco-friendly production.

The size and weight of paper is a factor many printing firms and companies are willing to reconsider. A trend is merging where lighter but more compact paper is being used in this printing. It can also be noted that the kind of materials printed today is not of standard dimensions. This is a deliberate move where portions of paper are trimmed off, which has been shown to have immense saving results.

Producers of packing materials have also joined the bandwagon and are now producing packaging material that can be re-purposed and reused in interesting and functional ways. Some products come with instructions on how to turn the cardboard packaging that comes with them into other uses. These may include bird houses, play chairs, and light bulb holders among others.

Printing professionals have been noted to adopt modular design. This is a concept borrowed from architecture and engineering where they use modular building. The concept involves creating customized solutions from the standard printing and design solutions and materials. The advantage of this is the ability to reuse, update and repair with ease.

Fonts have also been a decision factor in this printing circles. Product designers are being seen to have a shift towards font faces that are not only elegant but easy on the eye in terms of reading. The font type should also be regarded as ink efficient for it to be acceptable to use especially in packaging and promotional material.

Digital printing is a relatively new concept. However it has taken pace and is turning heads as it is continuously and being progressively adopted by individuals and companies alike. This simple concept which started only as a trend by environmentally conscious people has developed from a simple fad to a concept relied on by marketers to brand their products as Green.




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