No matter how talented of a writer you pride yourself on being, views aren't guaranteed. This is especially true on widely used sites like LinkedIn, where your content is likely to get lost in the shuffle among other published articles. Despite this, there are ways to improve your engagement so that more people see what you have to bring to the table. Here are some of the best tips that those in Long Island advertising can provide.
When it comes to increasing content views, variety goes a long way. Let's say that, for the sake of argument, that you publish an article discussing self-help tips. Next week, you may feel compelled to share a personal story that not only touches on your professional life but how it shaped you into who you are. These are just a few possibilities for LinkedIn articles that, above all else, can help boost engagement.
Next, be timely with your posts. If you publish your articles too little or too late during the week, it's unlikely that they will be seen by as many people as you'd like. Your safest bet is to publish your work during the middle of the day, preferably between the hours of 11 AM and 1 PM, so that you can get as many engaged professionals reading your content as possible. These times and days may vary, but consider them a collective starting point.
Lastly, stay involved on LinkedIn as much as you can. After all, this is still a social media website we're talking about, so it's fair to expect your networking activity to have a benefit. One of the ways that it helps is that it allows your connections to better remember you. They will also be more likely to see your articles and perhaps even read them. The more that you network on LinkedIn, the better your content will perform.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.
When it comes to increasing content views, variety goes a long way. Let's say that, for the sake of argument, that you publish an article discussing self-help tips. Next week, you may feel compelled to share a personal story that not only touches on your professional life but how it shaped you into who you are. These are just a few possibilities for LinkedIn articles that, above all else, can help boost engagement.
Next, be timely with your posts. If you publish your articles too little or too late during the week, it's unlikely that they will be seen by as many people as you'd like. Your safest bet is to publish your work during the middle of the day, preferably between the hours of 11 AM and 1 PM, so that you can get as many engaged professionals reading your content as possible. These times and days may vary, but consider them a collective starting point.
Lastly, stay involved on LinkedIn as much as you can. After all, this is still a social media website we're talking about, so it's fair to expect your networking activity to have a benefit. One of the ways that it helps is that it allows your connections to better remember you. They will also be more likely to see your articles and perhaps even read them. The more that you network on LinkedIn, the better your content will perform.
For those that have been publishing content on LinkedIn but seeing little in the way of results, you shouldn't be deterred. The information provided earlier will allow you to get your content out to more people, increasing engagement in the process. There's a good chance that those that read your articles may want to reach out to learn more. LinkedIn is the biggest social media platform for professionals, so take full advantage of it.
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For additional information about LinkedIn in general, please contact fishbat.. Free reprint available from: How To Increase Linkedin Content Views For Long Island Advertising Success.
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