mardi 22 octobre 2013

Brochure Printing That Is Eco Friendly

By Cornelia Reyes


Clients today are looking for high quality brochure printing that is eco friendly. Many services are now catering to the increasing demand for options which are affordable, fast and do not have a negative effect on the environment. Printed materials can be used for many purposes and are still considered one of the most effective ways to promote a business or service.

Anyone looking for brochures should look at both local and on line options. There may be a printer in their area who can help them with their order. If there are no environmentally responsible printing facilities in their neighborhood the client can do a quick search on line. They will find that there are many great companies operating solely on line.

Many printing companies now operate on line. Some also maintain a local store front, but the on line option is both fast and convenient. All questions can be directed to the web site and will be answered promptly by the knowledgeable and courteous staff. There is an excellent range of choices, from small runs of just a few hundred brochures up to many thousands of brochures needed for a national campaign.

Despite the new move towards on line advertising, brochures remain one of the most cost effective ways to advertise. Their physical presents provides a reminder to the individual about the goods or services they advertise. Contact information is easily accessible and a brief description is also provided. Many businesses also include a discount coupon with their brochures which has been proved to be an added incentive to make a purchase or booking.

The hospitality industry is a perfect example of a service who can really rely on the benefits of brochures and other printed materials. For example, a local guest house or bed and breakfast can have a brochure printed up using environmentally friendly practices to create valuable publicity for their services. These materials are left in strategic locations, such as a tourist information office for distribution to potential guests.

Organization such as the Forest Stewardship Council, or FSC, are committed to saving the forests of the world. They actively help and promote sustainable forestry practices including replanting schedules. Areas are logged under supervision and then equivalent areas are replanted at the same time. This helps to prevent the slash and burn policy that has destroyed many thousands of acres around the world.

In addition to recycled paper, printing companies can also use recycled ink cartridges. These are often refillable and help to prevent the unnecessary production and waste of plastics. Even the factory can operate with less electricity by using sky lights and large windows.

Working with an ethical and responsible company is always a pleasure. Clients can be sure they will receive the best levels of customer care. Knowledgeable and courteous personnel are on hand to help with questions or concerns. Brochure printing that is eco friendly shows a commitment to green practices. Printed materials are affordable and can be shipped to their destination in a matter of hours.




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