There is an urgent need to start reducing the emission of greenhouse gases into the environment and to protect our natural resources. Many customers have recognized the role they have to play; shunning businesses associated with products or services harmful to the environment and promoting those that are environment conscious. This is also being seen in the printing industry. There are several things you can do to adopt brochure printing that is eco friendly.
Proper utilization of raw materials and resources should be a priority in any printing firm. Such may include ink, water, paper and electricity. Only include the vital information in the brochure so as to use as little space as possible. You may need to experiment a few times before figuring out what information is most vital to your target audience. Having a design in which the paper is folded several times may help eliminate the need for too many pages.
Ink is an important input in the printing process. Most of the inks used in conventional printing are petroleum based. During the process of drying, they release what are referred to as volatile organic compounds (or VOCs). When released into the atmosphere, these compounds have a number of detrimental effects. One of them is formation of smog which reduces visibility. For ecofriendly processes, the preferred inks are the vegetable based types.
Using recycled paper is another of ensuring that you remain environmentally conscious and save on operating costs at the same time. This can be made possible by using either post-consumer or pre-consumer waste materials. Post-consumer waste paper refers to that which was used to make another product and was later discarded after the product had been used. Pre-consumer waste, on the other hand, refers to excess paper from the manufacturing process.
Apart from reducing on the rate of deforestation, paper recycling contributes to environmental conservation in several other ways. For example, the amount of water that is needed to process recycled paper is a lot less than that needed for virgin paper. Consequently, there is less effluent from the process. The main downside of using this type of paper has been the need to use chlorine as a bleaching agent but this has been changing as newer bleaching techniques are devised.
Recycling and reuse should be extended to the other raw materials. Water is among the most important inputs and is the easiest to reuse. Studies show that one can reuse at least 60% of the water going through the first cycle of processing. Ink can also be recycled but more emphasis should be placed on reducing wastage.
Work progressively to increase energy efficiency in your firm. Reduce the use of fossil based fuels in favor of the renewable sources such as wind and solar energy. Old inefficient printers should be replaced with printers which give more output for every unit of energy they consume. You may need to subject them to regular servicing to ensure efficiency is maintained.
Once you make the decision to go green, be prepared to meet the associated expense. While this may discourage you in the beginning, the long-term benefits are huge. Consider outsourcing part of the process if you are not in a position to finance the shift. In case of such a partnership, make sure your partner company is also environmental conscious.
Proper utilization of raw materials and resources should be a priority in any printing firm. Such may include ink, water, paper and electricity. Only include the vital information in the brochure so as to use as little space as possible. You may need to experiment a few times before figuring out what information is most vital to your target audience. Having a design in which the paper is folded several times may help eliminate the need for too many pages.
Ink is an important input in the printing process. Most of the inks used in conventional printing are petroleum based. During the process of drying, they release what are referred to as volatile organic compounds (or VOCs). When released into the atmosphere, these compounds have a number of detrimental effects. One of them is formation of smog which reduces visibility. For ecofriendly processes, the preferred inks are the vegetable based types.
Using recycled paper is another of ensuring that you remain environmentally conscious and save on operating costs at the same time. This can be made possible by using either post-consumer or pre-consumer waste materials. Post-consumer waste paper refers to that which was used to make another product and was later discarded after the product had been used. Pre-consumer waste, on the other hand, refers to excess paper from the manufacturing process.
Apart from reducing on the rate of deforestation, paper recycling contributes to environmental conservation in several other ways. For example, the amount of water that is needed to process recycled paper is a lot less than that needed for virgin paper. Consequently, there is less effluent from the process. The main downside of using this type of paper has been the need to use chlorine as a bleaching agent but this has been changing as newer bleaching techniques are devised.
Recycling and reuse should be extended to the other raw materials. Water is among the most important inputs and is the easiest to reuse. Studies show that one can reuse at least 60% of the water going through the first cycle of processing. Ink can also be recycled but more emphasis should be placed on reducing wastage.
Work progressively to increase energy efficiency in your firm. Reduce the use of fossil based fuels in favor of the renewable sources such as wind and solar energy. Old inefficient printers should be replaced with printers which give more output for every unit of energy they consume. You may need to subject them to regular servicing to ensure efficiency is maintained.
Once you make the decision to go green, be prepared to meet the associated expense. While this may discourage you in the beginning, the long-term benefits are huge. Consider outsourcing part of the process if you are not in a position to finance the shift. In case of such a partnership, make sure your partner company is also environmental conscious.
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