vendredi 27 mai 2016

A Comprehensive Guide To Picking A Motivational Keynote Speaker

By Frances Smith


Participants to a conference are excited about very specific aspects when they receive the invitation. Some of them are social interactions, food, speakers and the venue or setting. It is easy to get the venue and food right. Social interactions are a bit personal. It is your choice of motivational keynote speaker that will make your event a hit or miss. How do you get it right?

It helps to watch a person deliver his speech before hiring him. Your search must thus begin early. Track the person physically, through the media or videos. Where possible, attend an event where he speaks. Check how well he interacts with his audience. Consider his mastery of content. Watch his tempo and effectiveness in delivering intended message. This will help you make an informed decision.

Go for an accommodative speaker who involves you in preparation. The conference is themed and intended to achieve a particular goal. Failure to stick to the theme will throw every participant off balance. Accommodating your theme means thorough research to understand and assimilate your concerns. The audience must feel as though the guest is one of their own. This cannot be achieved unless one is ready to research.

It helps to have a person who commits substantial time to your gathering. This means readiness to engage and interact with participants before and after his presentation. It shows disinterest and pure commercial interest to pop in a few minutes before you hit the podium and then out immediately you are done. It is necessary to build up to the presentation and later engage on one-on-one basis afterwards. These personal encounters leave an impression in the minds of participants.

A referral is considered the best approach to getting a perfect guest. This saves you time and resources used in vetting new speakers blindly. Talk to your peers to refer a guest who performed incredibly during their event. This is a way of getting a specialist in your industry. Such an individual is conversant with issues in your sector. Since his performance is already known, you will not be engaged in trial and error. You will escape the traps of media hype on speakers.

Speakers take personal initiative to promote events they are participating. This works perfectly for new events or where you have no track record to boost participation. In instances where you are sourcing for participants, this will boost your campaign. Co-promoting events also involves using own networks to gather momentum. It raises the profile of your gathering and creates greater impact. This can be negotiated when signing the contract or be part of his incentive for speaking at your event.

Some speakers carry wares to conferences for promotion purposes. Clarify such issues to ensure that your event or wares are not overshadowed. While it offers a memorable takeaway to participants, it risks altering your theme. You must own the event instead of the speaker.

Highly priced speakers are sometimes risky to use. They deliver a message that is predictable or in a style that is known. It pays to have a person who understands your mission and vision. He should also be ready to consult during preparation to understand your expectations and those of your audience.




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