jeudi 10 avril 2014

Why Businesses Should Switch To Sustainable Digital Printing

By Anita Ortega


When making printouts for your promotional materials, one thing you want is to eliminate is variations. One downside of the old lithographic procedures was that you were not sure of what you will get from the prints. With modern sustainable digital printing, you can do away with the problems experienced in offset prints.

Most of the brochure, flyers, or booklets would look correct and uniform with lithographs but there would be some handful variations seen in the finished prints. If you printed about 500 copies, you probably notice some did not come out correctly. Customers can pinpoint those small errors you see on your posters, flyers, or brochures and they do not reflect a good image for your business.

If you evaluate the kind of wastes on paper and ink, you discover that both the business and the print company lose a lot of money. The computerized prints are on-demand presses and they help you cut down on your expenses. The digitized printers use toner based technology which applies waxes and oils to seal the inks on print materials.

But when customers start thinking of small things like text appearing badly printed, this might give them a chance to consider seeking services and products from your competitors. What appears on those prints clearly reflects your image and you may be surprised that small variations and errors could cost you a lot. With the digital printouts, you can count on every materials being correctly printed and uniform.

The print process results to less chemicals being released and there are no hazardous material that can harm the environment or people who use the materials. People are less concerned about the dangers of chemicals that may be present in promotional materials. They may use the prints in ways that could lead to ingestion or penetration of chemicals to body.

Reducing wastes is one way to help businesses continue using these print techniques. The green prints are certainly making changes in the promotional print tasks. Businesses can print materials using eco-friendly inks and also save on the wastage of paper or the print materials. The offset print presses use wet inks, and this means that the printed sheets need to be allowed to cure properly before they are used.

If you realize that you did not include something essential in the prints, you can always go back and add it or remove some unwanted and vague text that may make the prints less effective in promoting your products and services. If you are using the traditional methods, and you discover something wrong with prints, then you may be compelled to start all over again. This is an expense on your side and it could take a lot of your dollars.

An unwelcomed word proposition on text because you did not have a serious graphic design department could make things difficult for. While you could decide the prints to go out with such errors, on the other hand, they create a bad impression. This is why you have to use reliable print methods like the digitized press.




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