mardi 15 avril 2014

Reasons To Use Brochure Printing That Is Eco Friendly

By Anita Ortega


Many people do not realize they can boost the image of their business at the same time as showing commitment to environmental protection. More printers are opting for environmentally friendly options today as technology advances and it becomes more feasible to do so. When you choose brochure printing that is eco friendly you do not have to sacrifice quality.

Marketing brochures are a tangible product, and it is often the little details which make all the difference. Many companies prefer to design their own brochures today, using software that is readily available. However, printers often offer a consulting service and have many valuable suggestions on design as well as what paper and type of finish to use for maximum impact. For example, using an embossed recycled paper and rounded corners may be suggested.

When choosing a printer, it is worthwhile choosing one that has environmental certification. There is a variety of equipment used and the presses, folding machines and so on all offering multiple choices for final presentation. You need to choose a printer who has the right equipment to deliver what you require. You should not have to suffer inferior quality when using environmentally friendly materials and processes.

Browsing online websites offers a way of comparing services and prices offered in order to make the best selection. A complete service is offered from quotation to receiving of the completed product. If your design is done by an online company, you are furnished with a proof for signing before any printing takes place. In-house mailing services are even offered as part of the deal by some companies.

There are many different choices today when it comes to recycled paper. You may go for a paper that consists of 100 percent consumer waste for great recycled appeal. The range has increased as the demand grows, offering anything from an embossed look to an elegant silk finish. Your choice will depend on which paper best suits your design style.

Petroleum-based inks are being substituted today with those which are vegetable-based. These vegetable-based oils, such as soy and canola, are non-toxic. Cleaning is much easier and inks can even be re-used.

Cost is always a vital factor for any business and the switch to environmentally friendly practices has to be viable financially. Fortunately, as demand grows, prices are becoming more competitive. The costs involved may still be somewhat higher than conventional processes but many people feel this is worthwhile. They are looking at cutting down the carbon footprint of their business, a factor that is becoming increasingly important today.

Green printers use recycled paper and vegetable-based inks rather than the traditional paper and petroleum-based inks. No harmful chemicals are used and waste products are easily handled. Green printing can produce the same level of quality as traditional printing, so quality does not have to be sacrificed. You can be good to the environment and welcoming to prospective customers all in the same brochure.




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