mercredi 23 avril 2014

The Importance Of Having A Brochure Printing That Is Eco Friendly

By Essie Osborn


Brochures are promotional materials, which can help your business grow its sales margins and enhance its brand awareness campaigns. These print materials will be produced time and again as part of the marketing and advertising strategy. However, it is important you consider using a brochure printing that is eco friendly in order to cut down on costs as well as contribute to environmental care.

The traditional methods of print press use inks that contain chemical substances. However, the modern and eco-conscious methods use dry powder toner or inks derived from non toxic materials like soy. Using lithographic forms of printing is not only costly but also contributes to wastage and harms the environment.

The mixtures are heated inside the print machine in order to make images and texts prints on the print material. With offset prints, things are done traditionally and differently. It entails use of ink, rollers, and plates where wet ink is laid on each piece of paper material. The variations you see on prints could cost you a lot of money as well as lower the level of your business image and reputation.

Digital prints are designed to eliminate errors in printed materials. When you design promotional materials, you may discover you made some mistakes. Although you may decide to turn a blind eye on your prints that have errors, they do not present a good image for your business. You need to produce brochures, which are flawless by using digital printing techniques.

With the digitized prints, they lower the wasted resources by reducing the setup materials. Conventionally, the setting up of an offset print press would mean you have to fritter away about 5 to 10 percent of paper. This is paper that goes to waste as you try to set up the print machine in order to align to the margins and ensure the print is done correctly.

In the setup, you also have to get the colors registered and lined up, and it requires doing some testing. The materials you are using to do the tests and set ups go waste. It may seem as small pieces of papers but when you count that waste in the long term, you discover a lot of paper has gone to waste, and this is not environmentally friendly.

Some of the errors, which occur during the design part may not be corrected when you use the offset or lithographic methods. This means if a print design cannot be produced with the errors, you have to start the process from the scratch. Some of the errors are noticed when already some copies have been produced. Those copies only have to go to waste but with the digital process, errors can easily be rectified in the initial stages.

The digital prints are done through computerized system. You can see what is being printed from a screen. Errors can easily be detected meaning you are able to make correction even before you begin the printout. The first print you get from the digital printing press shows you how the rest of the prints will appear. There is consistency in the printing and the quality does not deteriorate as you print more and more copies.




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